Signs of the Times – Church Opportunity

Is outreach a part of your Church DNA? In order for a church to be effectively outward-focused, it must be aware of the main entry points for the unchurched in their community that they are trying to reach. There are two main entry points for the unchurched according to Barna Research.

The worship service is the main point of entry for the unchurched in your community. Research shows that 40% of unchurched families will first encounter the church by visiting on a Sunday morning. In fact, the first impression of a church is extremely important, because most visitors evaluate the atmosphere above the content. Therefore, the church’s goal should be to do everything possible to minimize the potential frustrations and distractions. Everything from the parking, to the crowds, and even a warm welcome all contribute to minimizing frustrations and distractions.

Another entry point into the church for those who are unchurched are church outreach events, one of the most effective ways for a church to reach out to their community. These events serve as the means for individuals to build a relational bridge to families in their neighborhoods or workplaces.  Options for a church trying to implement relationship-building opportunities with the unchurched include holiday outreach events, outreach small groups, and music productions. And as always make sure that your church body knows that these events exist for them to have an opportunity to invite an unchurched friend. People will visit an outreach event that would never consider visiting your church on a regular Sunday morning. Because of this fact, the gospel should be shared at these outreach events. If you host a concert, have the lead singer or have a pastor share the gospel. If it is a Christmas or Easter event, don’t let them miss the reason we celebrate! If it is an outreach small group, share the gospel every time a new couple joins your group.

Due to the fact that many Christians do not have significant relationships with those outside of their Christian bubble; as a church, give them a head start by making outreach events a priority in your planning and in your budget. I could take one glance at your budget and tell you what your priorities are as a church and you can, too. And remember, outreach should be more than a department in your church; it should be a core value that finds expression in a majority of your church programming. It should be part of your Church DNA.

Scripture says that we should make the most of every opportunity. Take the next exit, and don’t be an inwardly focused church! Knock out the stained glass windows that keep you from seeing those outside of your church! Go beyond the walls of your church and live the Great Commandment while fulfilling the Great Commission.